House and Leisure Travel Club takes off
21 August 2012
This month House and Leisure magazine launches a new brand extension aimed at bringing the travel pages of the magazine closer to its readers. The House and Leisure Travel Club will offer readers and subscribers access to the best local and international travel destinations and the opportunity to explore the world with the HL editorial team.
The brand extension builds on House and Leisure’s already established travel focus. ‘As South Africa’s leading design, decor and lifestyle magazine, House and Leisure has access to the best houses, decor and travel destinations, both here and abroad,’ says Editor Naomi Larkin. ‘With the launch of our new House and Leisure Travel Club, we invite readers to join us and travel to the kinds of fabulous destinations we feature every month – places that, until now, they’ve only dreamed of visiting – at a variety of affordable prices.’
The House and Leisure Travel Club will function as a travel agency, offering a full service to its members, including custom-made itineraries. Apart from featuring various travel offers in the magazine each month, club members will find more offers online at www.houseandleisuretravelclub.co.za
New House and Leisure magazine subscribers will automatically become members of the travel club. Readers who want to join the club can do so by calling 086-125-8275, sending an SMS to ‘HL, Travel Club’ including their name to 32060, or emailing firstname.lastname@example.org. A House and Leisure Travel Club agent will assist further with the completion of a membership application. Readers may join at no cost for membership.
To herald the launch of the House and Leisure Travel Club, each reader will receive a passport cover, free with the September issue. There are three different designs to choose from. Launch offers include stays at some of South Africa’s top lodges and hotels, including Pezula Resort Hotel & Spa and Sibuya Game Reserve, as well as Medjumbe Island in Mozambique. For more on these offers, go to www.houseandleisuretravelclub.co.za
Readers who join the club are automatically entered into a competition each month for a chance to win a travel prize. During the launch month, new members could win a two-night weekend stay at the Vineyard Hotel, including dinner and a spa treatment for two.
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