O and Dentyne partner for Good Choices
20 April 2012
O, The Oprah Magazine and Dentyne have signed a partnership, which will see the implementation of an exciting new campaign in the magazine and online over the next five months. ‘Good Choices’, will take readers on a journey of self-discovery assisting them to become the best they can be, by making good and positive choices every day.
“Over the past 10 years, O magazine has lead the way in helping South African women to live their own best lives,” says Samantha Page, editor of O, The Oprah Magazine. “With the ‘Good Choices’ campaign, we invite our readers to continue this journey and make 2012 their best year yet. We have some exciting activity planned and look forward to introducing all the elements over the next two months.”
Featured in the May issue of O magazine, readers are introduced to ’Good Choices’ through a four-page spread, opening with the questions, ‘When was the last time you made a good choice?’ The readers are then tasked with highlighting and noting their good choices. This forms only the first part of the journey and more will be revealed in the June issue of O magazine.
“Partnering with O magazine is a natural fit for us,” says Georgina Harpur, Brand Manager for Dentyne: Kraft Foods South Africa. “This campaign resonates well with the trusted Dentyne brand - being sugarfree with Xylitol, it’s good for teeth and aims to encourage consumers to make good choices every day.”
The May issue is on shelf from 16 April 2012 at all leading newsagents and stores.
To find O, The Oprah Magazine online, visit www.oprahmag.co.za
Follow O on Twitter at @OMagazineSA (hash tag: #GoodChoices #Dentyne)
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