Good Housekeeping partners with Think Red for September
27 August 2012
Flora and the Heart and Stroke Foundation South Africa have partnered with Good Housekeeping/Goeie Huishouding for September to highlight the importance of maintaining a healthy heart. From print to online, and a Think Red luncheon, Good Housekeeping/Goeie Huishouding and their partners are committed to informing their readers about cardiovascular-disease (CVD) awareness and prevention, what it means and why it is so crucial.
“The statistics around heart disease are shocking, but there are many positive steps you can take to safeguard your health and that of your family,” says editor Sally Emery. “September is Heart Awareness Month, so this issue has a bumper section specifically dedicated to heart health: from heart-healthy recipes to positive, easy-to-make lifestyle changes, clever apps for your smartphone plus information on what health tests you can’t afford to ignore.”
During the month of September Good Housekeeping/Goeie Huishouding will post daily tips for a heart-healthy lifestyle. A section of the website will also be dedicated solely to heart-healthy recipes, so that readers and online users can easily access all of them in one place.
Good Housekeeping/Goeie Huishouding is hosting a Think Red Luncheon with Flora to celebrate Heart Awareness Month. The luncheon will be held at The Table Bay Hotel on 28 September and celebrities such as Liezel van der Westhuizen, Kerishnie Naiker and Makhaya Ntini will tell readers about their experience with cardiovascular disease and the importance of a heart-healthy lifestyle. Readers will receive a three-course lunch, heart-smart information and a goodie bag worth R1 500.
“The Think Red campaign was launched as a joint initiative by the Heart and Stroke Foundation South Africa and Flora in February this year as a way of making as many people in South Africa as possible aware that cardiovascular disease can affect anyone no matter their age, gender or standard of living. With September being heart month, we have partnered with Good Housekeeping/Goeie Huishouding as a strong channel for us to get awareness of this killer disease and our Think Red message of CVD prevention to the public. In addition to the print opportunities, GH has also provided a through-the-line approach, which involves social media, online and eventing to reach a larger audience and grow the awareness of CVD prevention in SA,” says Flora Marketing Director Susan Stringer.
For more Good Housekeeping/Goeie Huishouding:
- Facebook [English]: www.facebook.com/GoodHousekeepingSA
- Facebook [Afrikaans]: www.facebook.com/GoeieHuishouding
- Twitter: twitter.com/GoodHouseSA (Hash tag: #GoodHeart)
More from the Heart and Stroke Foundation South Africa:
Globally, at least 80% of premature (under the age of 60 years) deaths from heart disease and stroke could be avoided if the main risk factors, namely tobacco, unhealthy diet and physical inactivity, were controlled. South Africans are at risk, just as the rest of the world is – the data shows that we are getting heavier, our blood pressures are rising, we are eating more junk food, and more of our children are taking up smoking and tobacco use.
Know your numbers. That would be your blood pressure, cholesterol, blood glucose and body mass index. Knowing these vital statistics could be the early warning signs you need to show you whether your health is at risk. High levels can indicate that you are at risk for developing heart disease, stroke, diabetes and some cancers. To find out where you can get screened, visit our website a www.heartfoundation.co.za or call the Heart and Stroke Health Line on 0860 1 HEART (0860 143278)