Marie Claire and Sunglass Hut bring Bryan Boy to SA
23 August 2011
Marie Claire (Twitter: @marieclaire_SA) and Sunglass Hut (Twitter: @SunglassHutSA), the leading retailer of international designer sunglasses brands in South Africa, have joined forces to bring world-renowned fashion blogger Bryan Boy (Twitter: @bryanboy) to South Africa. Recognised for his witty fashion comments and insight into what’s hot and what’s not, Bryan Boy will hand over the Best Fashion Blogger Award at this year’s Marie Claire Prix d’Excellence de la Mode awards in Johannesburg, as well as conduct blogging workshops and store visits with Sunglass Hut.
“We are very excited to have Sunglass Hut involved in bringing Bryan Boy to South Africa,” says Aspasia Karras, editor of Marie Claire. “There is no bigger name in the fashion blogging world than Bryan Boy so we’re delighted that he’ll be handing over our Best Fashion Blogger award at our annual fashion awards, and that he’ll be part of two blogging workshops in Cape Town and Johannesburg.”
"Bryan Boy is the epitome of fashion bloggers worldwide,” says Amanda Rich, marketing manager of Sunglass Hut SA. “Since we support the local blogger community and recognise its impact on fashion, it was only natural that Sunglass Hut SA should bring Bryan Boy to SA. Bloggers are an instrumental and integral part of our communications mix and since 2009 we have been supporting the growing community.
"As a brand that sits on the edge of innovation, we have long since acknowledged the power of bloggers. A force to be reckoned with, they no longer represent commentary from a fringe community,” concludes Rich.
Bryan Boy will conduct two informal fashion blogging workshops, one in Johannesburg (30 August) and another in Cape Town (2 September) where he will share his tips on fashion blogging and take questions from the attendees. A limited number of tickets will be given away on the Marie Claire blog (Marieclaire.co.za), on the SunglassHutSA Facebook page and on Twitter (@SunglassHutSA). Sunglass Hut will also host Bryan Boy at their Sandton and V&A Waterfront stores on these days. For more information on the store visits, go to Sunglass Hut SA on Facebook and follow @SunglassHutSA on Twitter.
About Bryan Boy (Source: Bryanboy.com)
“Internationally-loved fashion superblogger.” – New York Times/T Magazine – The Moment, February 2009
“Key players. They’re not designers, stylists or magazine editors – yet. The next generation of influential fashion forces is making its mark on line.” – Teen Vogue, March 2009
“With his sharp wit and cheeky style choices, Manila-based blogger Bryan Boy is on the brink of international stardom. He’s already captured the attention of designer Marc Jacobs, who named a bag from his Fall ’08 collection after him, and we’re sure that this (19-year-old) internet star is well on his way to fashion fame.” – Teen Vogue, February 2009
“Marc Jacobs’ favourite trendsetter (Filipino fashion blogger Bryan Boy).” – Vogue China, November 2008
“Move over Victoria Beckham and Imelda Marcos.” – Women’s Wear Daily, June 2008
“Boy meets world. We predicted it: bloggers are the new celebrities.” – Teen Vogue, June 2008
“Blogs for Brilliant Minds. [Marc] Jacobs’ favourite blog, Bryan Boy, a deliciously funny read obsessed with all things fashion.” – Conde Nast Portfolio, April 2008
“A cult read in fashion circles.” – Style.com, May 2008
